SOCIAL MEDIA MARKETING ESSENTIALS CERTIFICATE PROGRAM    NEW!
Learn the essentials of using social networking sites to successfully market and brand your business, explore the benefits and best practices of creating and using interactive accounts on Facebook, Twitter, LinkedIn and Flickr, use web marketing lingo, look at privacy issues, blogging, the importance of measurement and get practical tips and tricks.  Geared for business professionals and entrepreneurs but all are welcome.  Take just those courses of interest or all ten to earn the certificate of completion. 

Instructor:  Ari Herzog, consultant, professional speaker and blogger on new and emerging media

Introduction to Social Media Marketing

Discover Facebook, Twitter, LinkedIn, FlickR, YouTube, and more.  This fun, hands-on, and participative class will introduce you to getting the most out of these popular networking sites to network professionally, promote your business, share photos, and more.

364 ESBD1117-RWA: W, 6-9pm, one eve, 2/6, $59, Riverwalk

 LinkIn

Determine what makes a successful LinkedIn profile, including the summary, experience, websites, testimonials, best answers, and groups.  Learn how to get connections, follow companies, and contact anyone with a few clicks.  This is a must for anyone wanting to improve online branding as well as the under or unemployed.

365 ESBD1118-RWA: W, 6-9pm, one eve, 2/13, $59, Riverwalk

 Facebook I

Do you have (or want to have) a Facebook account but don’t know how to best use it?  Learn basic functions like how to create your account, add friends, navigate links, and make sense of online jargon.  Discover how to share photos and videos.  Explore profiles, groups, pages, apps, and tags, and Facebook’s privacy policy.

366 ESBD1119-RWA: W, 6-9pm, one eve, 2/20, $59, Riverwalk

 Facebook II

Are you confused about the differences between profiles and pages, friend lists and interest lists, timelines and tickers?  Do you want to learn more about advertising, application blocking, and page administrative roles?  Whether using Facebook to promote your business or interact with friends and family, there is something for everyone in this intermediate class.  Prerequisite: completion of Facebook I or have comparable knowledge.

367 ESBD1120-RWA: W, 6-9pm, one eve, 2/27, $59, Riverwalk

 Twitter I

Do you have (or want to have) a Twitter account but don’t know the first thing about using it or the multitude of great things you can do with Twitter?  Learn basic functions like how to create an account, find followers, share pictures and links, and make sense of tweeting jargon.  Discover the hash tag and explore the difference between broadcasts, replies, and retweets.  Explore local people and businesses that tweet and learn about Twitter’s privacy policy.

368 ESBD1121-RWA: W, 6-9pm, one eve, 3/6, $59, Riverwalk

 Twitter II

Are you confused about the differences between TweetDeck, HootSuite, and other desktop and mobile applications to make your tweeting more productive?  Want to learn  more about promoted and sponsored tweets, how to remove unwanted followers, and discover the best short URL?  Whether using Twitter to promote your business or interact with friends and family, there’s something for everyone in this intermediate class.   Prerequisite: completion of Twitter I or have comparable knowledge.

369 ESBD1122-RWA: W, 6-9pm, one eve, 3/13, $59, Riverwalk

 Blogging I

Where did blogging come from?  How is blogging different from article marketing?  What is WordPress and how does it compare to Blogspot, Typepad, and Tumblr?  Discover the answers to these questions, get answers to your own questions, and learn why some blogs are social and others are not.  Participate in the creation of a blog and optionally write a guest blog post.

370 ESBD1123-RWA: W, 6-9pm, one eve, 3/20, $59, Riverwalk

 Blogging II

Once you have a blog, what happens next?  How do you decide what to write?  Where do you get ideas?  How do you find readers?  Where do you syndicate your content – and what does this mean?  Prerequisite: completion of Blogging I or have comparable knowledge.

371 ESBD1124-RWA: W, 6-9pm, one eve, 3/27, $59, Riverwalk

 Mobile Applications

Learn the fundamentals of geolocation and discover practical business applications of Instagram, Pinterest, Foursquare, and more.  Learn how to take a picture with your mobile device and why strangers want to see it and interact with it.  Discover how to take a picture of an unknown object and the app will name that picture.  This course is geared to iPhone, Android, and BlackBerry users, although anyone can register and participate.

372 ESBD1125-RWA: W, 6-9pm, one eve, 4/3, $59, Riverwalk

 Social Media Marketing:  Tying It All Together

Geared to those of you who attended all prior courses in this series, although anyone can register and gain value, this course ties everything together.  What are the pros and cons of sharing your tweets to LinkedIn and Facebook?  Why would people promote your blog posts to Pinterest? How are Instagram, Facebook and Foursquare connected?  And where can you take your knowledge and questions from here?

373 ESBD1126-RWA: W, 6-9pm, one eve, 4/10, $59, Riverwalk