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Social Media

Social Media Marketing Essentials Certificate Program

Learn the essentials of using social networking sites to successfully market and brand your business, explore the benefits and best practices of creating and using interactive accounts on Facebook, Twitter, and LinkedIn; examine privacy issues, blogging, and the importance of measurement.  Geared for business professionals and entrepreneurs, but all are welcome.  Take just those courses of interest or all seven to earn the certificate of completion.  Completion of the Introduction to Social Media Marketing recommended before taking other courses in the series.

About the Instructors

Ruth A. Sheets Wilson, MBA, business strategist and owner of Ducks In a Row Consulting, helps small to mid-size companies increase their revenue and profitability

Carol Sanger, marketing strategist and owner of The Web Division

Introduction to Social Media Marketing

Learn about the shift from outbound to inbound marketing.  Learn how to use social media marketing as  part of an integrated marketing strategy to build relationships and reach buyers directly by using networks such as Facebook, Twitter, and LinkedIn.

Instructor: Ruth A. Sheets Wilson

Course Information

Dates/Time: Wednesday, 6:00 p.m. to 9:00 p.m., one evening, 9/24

Location: Riverwalk

Cost: $59

CRN: 711 Course Number: ESBD1117 Section: RWB


LinkedIn

Determine what makes a successful LinkedIn profile, including the summary, experience, websites, testimonials, best answers, and groups.  Learn how to get connections, follow companies, and contact anyone with a few clicks.  This is a must for anyone wanting to improve online branding.  Come prepared to update and make changes to your own profile.  

Instructor: Carol Sanger

Course Information

Dates/Time: Wednesday, 6:00 p.m. to 9:00 p.m., one evening, 10/1

Location: Riverwalk

Cost: $59

CRN: 712 Course Number: ESBD1118 Section: RWB


Facebook

Do you have (or want to have) a Facebook account but don’t know how to best use it for business?  Be prepare to create a business page or share yours if you have one established (but do not attempt one if you do not already have it).  Bring your domain name/website address, if you have one, and a jpeg photo that represents you and/or your business.  Learn to make sense of Facebook jargon and to use basic functions like how to create your account, build your profile, add friends and a cover photo, create lists, share photos and videos, and navigate links.  Create and participate in groups and explore the differences between profiles and pages, friend lists and interest lists, timelines and newsfeeds.  Examine Facebook’s privacy policy, advertising, using applications, page administrative roles, and analytics.

Instructor: Ruth A. Sheets Wilson

Course Information

Dates/Time: Wednesday, 6:00 p.m. to 9:00 p.m., two evenings, 10/8 to 10/15

Location: Riverwalk

Cost: $115

CRN: 713 Course Number: ESBD1130 Section: RWB


Twitter

Do you have (or want to have) a Twitter account but don’t know how best to use it for business and marketing?  Learn basic functions like creating an account, building your profile, following and finding followers, sharing pictures and links, and make sense of Twitter jargon.  Learn about Twitter’s privacy policy, finding and sharing content, and creating Twitter lists, plus learn best practices, optimizing content, getting more retweets, and managing chats.  Explore desktop and mobile applications, promotional and sponsored tweets, how to remove unwanted followers, and analytics.

Instructor: Ruth A. Sheets Wilson

Course Information

Dates/Time: Wednesday, 6:00 p.m. to 9:00 p.m., one evening, 10/22

Location: Riverwalk

Cost: $59

CRN: 714 Course Number: ESBD1131 Section: RWB


Blogging

What are blogs and why are they relevant?  Learn how blogs emerged from an internet joke to an internet mainstay.  Find out about the different blogging communities and resources, their strengths and weaknesses, and learn what is required to start your own blog.

Instructor: Carol Sanger

Course Information

Dates/Time: Wednesday, 6:00 p.m. to 9:00 p.m., two evenings, 10/29 to 11/5

Location: Riverwalk

Cost: $115

CRN: 715 Course Number: ESBD1132 Section: RWB


Mobile Applications

Discover the practical business applications of mobile-based social media platforms.  Learn how to use current popular apps, and which ones may be on the rise.  Find out how to leverage these apps to best engage your target audience.  This course is geared towards iPhone, Android, and Windows users, although anyone can register and participate.

Instructor: Carol Sanger

Course Information

Dates/Time: Wednesday, 6:00 p.m. to 9:00 p.m., one evening, 11/12

Location: Riverwalk

Cost: $59

CRN: 716 Course Number: ESBD1125 Section: RWB


Social Media Marketing: Tying It All Together

Geared to those of you who attended all prior courses in this series (although anyone can register and gain value), this course ties everything together.  A social media marekting campaign, executed properly, can have enormous reach for your business.  Determine how best to match your resources with available social media channels to reach out to your existing customers and engage new ones.

Instructor: Ruth Sheets                                                                                    

Course Information

Dates/Times: Wednesday, 6:00 p.m. to 9:00 p.m., one evening, 11/19

Location: Riverwalk

Cost: $59

CRN: 717 Course Number: ESBD1126 Section: RWB