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Social Media

LinkedIn

Learn to organize your LinkedIn profile for business and use your account for professional networking and business marketing.  This beginner to intermediate class is for anyone who wants to create connections with likeminded professionals and to create a company presence.  Come to class prepared to access your profile with your LinkedIn username/password. 

Instructor: Carol Sanger, marketing strategist and owner of The Web Division

Course Information

Dates/Time: Wednesday, 6:00 p.m. to 9:00 p.m., one evening, 9/28

Location: Riverwalk

Cost: $59

CRN: 625 Course Number: ESBD1118 Section: RWB


Blogging 

Learn to start, use and promote a blog for business in this hands-on class that focuses on best practices for writing and publishing posts.  You’ll explore content planning, content types and sources, basic keywords and tags and set up a free WordPress blog the first week to use throughout this three week class. 

Instructor: Carol Sanger, (see above for bio)

Course Information

Dates/Time: Wednesday, 6:00 p.m. to 9:00 p.m., three evenings, 10/5 to 10/19

Location: Riverwalk

Cost: $169

CRN: 626 Course Number: ESBD1132 Section: RWB


Email Marketing 

Email marketing helps business owners and consumers stay connected.  Social media starts the conversation while email marketing helps to nurture relationships and build trust that may generate leads and sales.  Learn list building strategies, newsletter best practices and why email marketing provides the greatest return on investment.

Instructor: Carol Sanger, (see above for bio)

Course Information

Dates/Times: Wednesday, 6:00 p.m. to 9:00 p.m., one evening, 10/26

Location: Riverwalk

Cost: $59

CRN: 627 Course Number: ESBD1137 Section: RWB