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Social Media

Social Media Marketing Essentials Certificate Program

Learn the essentials of using social networking sites to successfully market and brand your business, explore the benefits and best practices of creating and using interactive accounts on Facebook, Twitter, and LinkedIn; examine privacy issues, blogging, and the importance of measurement.  Geared for business professionals and entrepreneurs, but all are welcome.  Take just those courses of interest or all seven to earn the certificate of completion.  Completion of the Introduction to Social Media Marketing recommended before taking other courses in the series.

About the Instructors

Ruth A. Sheets Wilson, MBA, business strategist and owner of Ducks In a Row Consulting, helps small to mid-size companies increase their revenue and profitability

Carol Sanger, marketing strategist and owner of The Web Division

Introduction to Social Media Marketing

Learn about the shift from outbound to inbound marketing.  Learn how to use social media marketing as  part of an integrated marketing strategy to build relationships and reach buyers directly by using networks such as Facebook, Twitter, and LinkedIn.

Instructor: Ruth A. Sheets Wilson

Course Information

Dates/Time: Tuesday, 6:00 p.m. to 9:00 p.m., one evening, 4/5

Location: Riverwalk

Cost: $59

CRN: 148 Course Number: ESBD1117 Section: RWA


LinkedIn

Determine what makes a successful LinkedIn profile, including the summary, experience, websites, testimonials, best answers, and groups.  Learn how to get connections, follow companies, and contact anyone with a few clicks.  This is a must for anyone wanting to improve online branding.  Come prepared to update and make changes to your own profile.  

Instructor: Carol Sanger

Course Information

Dates/Time: Tuesday, 6:00 p.m. to 9:00 p.m., one evening, 4/12

Location: Riverwalk

Cost: $59

CRN: 149 Course Number: ESBD1118 Section: RWA


Facebook

Do you have (or want to have) a Facebook account but don’t know how to best use it for business?  Be prepare to create a business page or share yours if you have one established (but do not attempt one if you do not already have it).  Bring your domain name/website address, if you have one, and a jpeg photo that represents you and/or your business.  Learn to make sense of Facebook jargon and to use basic functions like how to create your account, build your profile, add friends and a cover photo, create lists, share photos and videos, and navigate links.  Create and participate in groups and explore the differences between profiles and pages, friend lists and interest lists, timelines and newsfeeds.  Examine Facebook’s privacy policy, advertising, using applications, page administrative roles, and analytics.

Instructor: Ruth A. Sheets Wilson

Course Information

Dates/Time: Tuesday, 6:00 p.m. to 9:00 p.m., two evenings, 4/19 to 4/26

Location: Riverwalk

Cost: $115

CRN: 150 Course Number: ESBD1130 Section: RWA


Twitter

Do you have (or want to have) a Twitter account but don’t know how best to use it for business and marketing?  Learn basic functions like creating an account, building your profile, following and finding followers, sharing pictures and links, and make sense of Twitter jargon.  Learn about Twitter’s privacy policy, finding and sharing content, and creating Twitter lists, plus learn best practices, optimizing content, getting more retweets, and managing chats.  Explore desktop and mobile applications, promotional and sponsored tweets, how to remove unwanted followers, and analytics.

Instructor: Ruth A. Sheets Wilson

Course Information

Dates/Time: Tuesday, 6:00 p.m. to 9:00 p.m., two evenings, 5/3 to 5/10

Location: Riverwalk

Cost: $115

CRN: 151 Course Number: ESBD1131 Section: RWA


Blogging 

Learn to start, use and promote a blog for business in these hands-on classes that focus on best practices for writing and publishing posts.  You’ll explore content planning, content types and sources, basic keywords and tags and set up a free WordPress blog the first week to use throughout this three week class. 

Instructor: Carol Sanger

Course Information

Dates/Time: Tuesday, 6:00 p.m. to 9:00 p.m., three evenings, 5/17 to 5/31

Location: Riverwalk

Cost: $169

CRN: 152 Course Number: ESBD1132 Section: RWA


Mobile Applications

Discover the practical business application of mobile-based social media platforms.  Learn why and how to use the top mobile apps Pinterest and Instagram for business and streamline all social media updates with a top rated management app plus explore how other mobile apps may apply to various businesses’ models.

Instructor: Carol Sanger

Course Information

Dates/Time: Tuesday, 6:00 p.m. to 9:00 p.m., one evening, 6/7

Location: Riverwalk

Cost: $59

CRN: 153 Course Number: ESBD1125 Section: RWA


Email Marketing 

Email marketing helps business owners and consumers stay connected.  Social media starts the conversation while email marketing helps to nurture relationships and build trust that may generate leads and sales.  Learn list building strategies, newsletter best practices and why email marketing provides the greatest return on investment.

Instructor: Carol Sanger

Course Information

Dates/Times: Tuesday, 6:00 p.m. to 9:00 p.m., one evening, 6/14

Location: Riverwalk

Cost: $59

CRN: 154 Course Number: ESBD1137 Section: RWA


Social Media Marketing: Tying It All Together

Geared to those of you who attended all prior courses in this series, this course ties everything together.  A social media marketing campaign, executed properly, can have enormous reach for your business.  Determine how to best match your resources with available social media channels to reach out to your existing customers and engage new ones.  Completion of all other program courses required.

Instructor: Ruth A. Sheets Wilson                                                                                   

Course Information

Dates/Times: Tuesday, 6:00 p.m. to 9:00 p.m., one evening, 6/21

Location: Riverwalk

Cost: $59

CRN: 155 Course Number: ESBD1126 Section: RWA