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Last updated on: Thursday, August 28, 2008 at 06:00:00 am

MKT110

Principles of Retail Management
3 Credit Hours, 3 Lecture Hours
Electives:
Business, Open/Free, Reading Content
Prerequisites/
Proficiencies:
Course Description
This course will introduce students to the environment in which contemporary retailing operates by presenting an overview of functional areas of retailing and the basic concepts, categories and operations or retailing, including either store management or merchandise management. Recommended for beginning business and non-business majors.

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MKT210

Principles of Marketing
3 Credit Hours, 3 Lecture Hours
Electives:
Business, Open/Free, Reading Content
Prerequisites/
Proficiencies:
Course Description
This course deals with the study and analysis of the basic principles, theories, problems, and practices of marketing in our modern ever changing economic environment. Emphasis is placed on the marketing functions, planning and the distribution of goods and services from the producer to the ultimate consumer. The marketing mix (product, price, place, and promotion) is presented as a controllable variable to target market segments, which have unmet needs and wants that a firm can satisfy and be profitable. Market research and information technology tools of the marketing manager are explored.

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MKT211

Principles of Advertising
3 Credit Hours, 3 Lecture Hours
Electives:
Business, Open/Free
Prerequisites/
Proficiencies:
Course Description
This course introduces students to the role that advertising plays in the overall marketing communication process, which companies use in today's business environment. It provides a survey of the social, historical, and electronic role of advertising and its application in business. Topics will include advertising planning, media strategy, creative execution, consumer behavior, campaign management, and the role of advertising agencies and governmental regulations.

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