Visual Identity and Style Guides
NECC Marketing Communications uses Associated Press (AP) Style guidelines. The latest AP Stylebook can be ordered through the college bookstore. The Editorial Style Guide below lists a few common issues, as well as a few exceptions to the AP style
The NECC Logo Usage Guide is intended to be a quick reference for logo usage, official colors, and typefaces. In order to maintain consistency in NECC’s branding, please adhere to the guidelines presented in this document.
Online and Website
Web Editing and Development
The full version of the guide is handy for new NECC Editors, and as a reference. It contains a linked table of contents, and web accessibility is added in where needed.
This is not meant as a replacement for official training. You must attend a WordPress training to get access to edit on the sites.
Quick sheets are for our editors that have already had training and need a quick reminder on one area. Please note you must have training and permission to edit media.
- Web Documents (PDF)—When to add a PDF verses a page and why or why not. Also a mandatory checklist of requirements for PDFs.
- Replacing PDFs (PDF)—How to use the Replace Media feature to replace your PDF document without having to edit multiple links on multiple pages. this is the recommended way to replace media.
- What Are Shortcodes (PDF)—Shortcodes are a new feature of the NECC main website. This guide explains what they are, how to recognize them, and edit them.
- Checklist: Accessible Web Pages (PDF)—A checklist to help you make accessible web pages on the NECC websites.
- Checklist: PDF Accessibility (PDF)—A checklist to help you make accessible PDFs before uploading on the NECC websites. If you haven’t read it yet, read Web Documents (PDF) first to make sure your PDF isn’t better suited as a web page or Wufoo Form.
More Information about Accessible Media, and links to outside resources and guides, and available at Accessible Media at NECC.
PDF (And Microsoft Word) Document Accessibility
When creating a PDF, which is frequently done in Microsoft Word it is best to create the Word Document as accessible as possible. The guide below will help you do that. Some Items still will need to be checked and fixed in Adobe Acrobat, but if you start with an accessible word document you are more likl;ey to have an accessible PDF, and will have much less to do in Acrobat.
Please note: This guide does not include making a PDF form.
With seven of ten Americans actively using social media today, it’s clear that social media can be an effective, low-cost way of building the Northern Essex Community College brand.
The college’s Marketing Communications Department has its official channels, where we share content regularly, targeting key audiences such as students, prospective students, parents, faculty and staff, alumni, donors, the media, and other external partners.
We prioritize content that aligns with the college’s strategic goals, such as student success, recruitment, and fundraising, and are also focused on building our reach and engagement on all channels.
We also encourage our faculty and staff, alumni, students, and community supporters to help us expand our reach by copying and sharing posts from the college’s newsroom, website, and social media channels on their own personal sites.
We hope this guide will help answer many questions you may have about social media at Northern Essex. If you have questions or suggestions, please reach out to Ernie Greenslade or Ellen Small Davis in the college’s Marketing Communications Department.
- Current Campaigns
- College Channels
- College Affiliated Channels
- Social Media Guidelines
- Official Hashtags