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Business Planning, Marketing & Money Making Opportunities

Getting the Most Out of Social Security  NEW!

This course goes into the nuts and bolts of Social Security benefits for individuals, couples and survivors.  What should you consider when claiming your benefits to get the most benefit for your circumstance and needs?  What is the best age to start collecting your benefits?  The best age to claim is an individual decision and we will help you discover the factors so that you make the best decision for you.

Instructor

Lauren Laplante Rottman, financial representative with Modern Woodmen of America with 30 years’ experience as a business consultant and an MBA from Carnegie Mellon University

Course Information

January 23, Thursday, 6:00 pm to 8:00 pm, one evening
Dates/Times: Thursday, 6:00 pm to 8:00 pm, one evening, 1/23
Location: Haverhill
Cost: $49
CRN: 243 Course Number: ESBD1156 Section: OWA

Understanding Medicare  NEW!

This course is for you if you are close to age 65 or already on Medicare.  We will do a deep dive into Medicare.  When to get started?  How to file?  What does Medicare cover?  What are the Parts of Medicare?  What are your Medicare options?  What are Medicare Advantage and Medigap and what is the difference?  How to get the most out of Medicare for you?

Instructor

Lauren Laplante Rottman, financial representative with Modern Woodmen of America with 30 years’ experience as a business consultant and an MBA from Carnegie Mellon University

Course Information

January 30, Thursday, 6:00 pm to 8:00 pm, one evening
Dates/Times: Thursday, 6:00 pm to 8:00 pm, one evening, 1/30
Location: Haverhill
Cost: $49
CRN: 244 Course Number: ESBD1157 Section: OWA

Writing for the Screen: From the Basics to Your first Draft   NEW!

Explore the screenwriting process and infuse your stories with cinematic potential.  This course will make you think visually, translate words into pictures and create dynamic, thought-provoking stories for film and television.  You will be guided through to a first draft of your own screenplay!  Discuss popular films and analyze what works and what doesn’t.  Learn formatting, how to create a perfect setting, writing direction, conveying emotion, and more.  Discover the “trick” to visual writing, storytelling, and how to keep your audience emotionally invested in your film.

Instructor

Jude Bradley, former Director of the Palmade Writers’ Roundtable and the LA County Library Writer’s Group; editor at Variety

Course Information

February 5 to March 25, Wednesday, 6:00 pm to 9:00 pm, 8 weeks
Dates/Times: Wednesday, 6:00 pm to 9:00 pm, 8 weeks, 2/5 to 3/25
Location: Haverhill
Cost: $455
CRN: 196 Course Number: ESBD1153 Section: OWA

Learn the Basics of Starting a Business  NEW!

This course will give you an overview of how to register the name of your product or business, establish a market for your brand, and sales and marketing to promote your product.  You will learn the pros and cons of establishing a corporate structure, government regulation and filing requirements, the various means of financing a business, working capital and managing the cash flow of the business, and the role of professional advisors such as accountants, tax professionals, insurance, and bankers, and financial reporting requirements.

Instructor

Richard Livermore, MBA, with over 40 years of senior financial management experience

Course Information

March 3 to March 24, Tuesday, 6:00 pm to 9:00 pm, 4 weeks
Dates/Times: Tuesday, 6:00 pm to 9:00 pm, 4 weeks, 3/3 to 3/24
Location: Haverhill
Cost: $229
CRN: 198 Course Number: ESBD1155 Section: OWA

Introduction to the American Legal System  NEW!

Learn the basics of American law.  Review the origins of the American legal system and how it evolved to what it is today.  Review the civil and criminal aspects of law, and gain familiarity with the American legal system.  This class will allow for a more advanced review as wanted from a layperson, law enforcement or paralegal perspective.

Instructor

Attorney Daniel Harayda, instructor at Mass School of Law for over 10 years

Course Information

March 3 to April 7, Tuesday, 6:00 pm to 9:00 pm, 6 weeks
Dates/Times: Tuesday, 6:00 pm to 9:00 pm, 6 weeks, 3/3 to 4/7
Location: Haverhill
Cost: $339
CRN: 195 Course Number: ESBD1152 Section: OWA

Creative Journaling  NEW!

Whether you’re committed to journaling every day, or have never before connected your thoughts to pen and paper, this workshop will help you to organize your memories as you explore the art of creative journaling.  Learn to apply professional writing techniques to your daily journal and see the pages of your memoir come to life, word by word, to tell the details of your unique journey.  This is an ideal workshop for anyone who wants to share their personal history with family, friends, or perhaps even see it published.

Instructor

Jude Bradley, former Director of the Palmade Writers’ Roundtable and the LA County Library Writer’s Group; editor at Variety

Course Information

April 1 to April 8, Wednesday, 6:00 pm to 9:00 pm, 2 weeks
Dates/Times: Wednesday, 6:00 pm to 9:00 pm, 2 weeks, 4/1 to 4/8
Location: Haverhill
Cost: $105
CRN: 197 Course Number: ESBD1154 Section: OWA

Understanding Financial Statements  NEW!

A successful business owner must be able to understand, analyze and explain financial information for the business.  Understanding the basics of your financial statements will allow you to track your business’s performance, identify actual or potential issues, and make critical financial decisions.  You will also gain knowledge how bankers, investors and others may evaluate your business.  We will review the basics of the balance sheet, the income statement, the statement of cash flows, and projections for future financial performance.  Prior accounting knowledge is not required but may be helpful.

Instructor

Michael Tager, MBA, with extensive professional banking, business development, management and non-profit consulting experience

Course Information

April 21, Tuesday, 6:00 pm to 9:00 pm, one evening
Dates/Times: Tuesday, 6:00 pm to 9:00 pm, one evening, 4/21
Location: Haverhill
Cost: $59
CRN: 263 Course Number: ESBD1148 Section: OWA

Planning for Retirement

This introductory course is for participants who are generally 0-20 years away from retirement.  We will touch on all aspects, concerns and considerations for retirement.  Tools and resources will be provided.  Topics include: What does retirement mean to you?  Envisioning your lifestyle; Will you have enough to retire? Taking an inventory of retirement assets, including guidelines for Social Security; How do you ensure taking care of yourself and your loved ones?  Planning for individuals, couples and survivors.

Instructor

Lauren Laplante Rottman, financial representative with Modern Woodmen of America with 30 years’ experience as a business consultant and an MBA from Carnegie Mellon University

Course Information

March 5, Thursday, 6:00 pm to 8:00 pm, one evening
Dates/Times: Thursday, 6:00 pm to 8:00 pm, one evening, 3/5
Location: Haverhill
Cost: $49
CRN: 372 Course Number: ESBD1150 Section: OWB

Starting an Online Sales Business: Is it for You?

The field of online retail sales continues to grow every year and much of it is driven by small and family run businesses. Explore what is involved with starting an online sales business, examine the necessary skills and strategies to sustain it and learn ways to avoid the pitfalls that inevitably arise along the path. With a focus on using eBay and Amazon platforms, you should emerge with a better sense of if this is right for you and if it is, how to best proceed.

Instructor

Linda Sanchez, with extensive experience as an instructor and runs a successful online business

Course Information

March 11 to March 25, Wednesday, 6:00 pm to 8:30 pm, 3 weeks
Dates/Time: Wednesday, 6:00 pm to 8:30 pm, 3 weeks, 3/11 to 3/25
Location: Haverhill
Cost: $95
CRN: 241 Course Number: ESBD1143 Section: OWA

Branding and Growing Your Business with Social Media

This practical, hands-on, information-packed introductory course will teach you how to use social media to brand and grow your small to midsize business.  You will learn how to use Facebook, LinkedIn, Instagram and Twitter to stimulate interest in your company with the goal to build a social media presence aimed to your target demographic.  Content will be of interest to them so they will like you, trust you, want to know more about your business and, ultimately, want to do business with you.  Students must have an account (free!) with Facebook, LinkedIn, Twitter and Instagram and bring at least one photo to the first class suitable for a business posting.

Instructor

Cecilia Buckles, owner, Advertising That Works, an ad agency in Haverhill, MA for over 25 years

Course Information

March 18 to April 8, Wednesday, 6:00 pm to 9:00 pm, 4 weeks
Dates/Time: Wednesday, 6:00 pm to 9:00 pm, 4 weeks, 3/18 to 4/8
Location: Haverhill
Cost: $225 + $10 capital fee
CRN: 167 Course Number: ESBD1145 Section: OWA

The Entrepreneur’s Business Plan “Boot Camp”

The successful entrepreneur begins with a terrific idea, but must then build a business plan to convert that idea into a workable plan of action.  Come to this dynamic, interactive workshop that will help you develop your vision into an executable, understandable business plan.  The Boot Camp will explore what makes the entrepreneur successful, how to turn a creative idea into a structured plan, and how to effectively present (or “pitch”) that plan to potential investors, advisors, employees and customers.  This workshop will be ideal whether you have an initial idea for a business or have actually launched a business but need to refine its execution.

Instructor

Michael Tager, MBA, with extensive professional banking, business development, management and non-profit consulting experience

Course Information

March 24, Tuesday, 6:00 pm to 9:00 pm, one evening
Dates/Times: Tuesday, 6:00 pm to 9:00 pm, one evening, 3/24
Location: Haverhill
Cost: $59
CRN: 262 Course Number: ESBD1149 Section: OWA

Emailing and Blogging to Brand and Grow Your Business

Learn to use email and blogging to brand and grow your small to midsize business.  You’ll learn to set up a database in Constant Contact, create a template plus messages for customers and prospects, and schedule the email to stimulate interest in your company.  You’ll also learn to create a WordPress blog on your website, then learn to combine emails and social media to drive visitors to your blog and website.  Students must have accounts set up with Constant Contact (basic, inexpensive plan fine!) as well as Facebook and LinkedIn plus bring photo suitable for business to first class.

Instructor

Cecilia Buckles, owner, Advertising That Works, an ad agency in Haverhill, MA for over 25 years

Course Information

April 22 to May 13, Wednesday, 6:00 pm to 9:00 pm, 4 weeks
Dates/Time: Wednesday, 6:00 pm to 9:00 pm, 4 weeks, 4/22 to 5/13
Location: Haverhill
Cost: $225 + $10 capital fee
CRN: 168 Course Number: ESBD1146 Section: OWA

You’re on the Air! How to Make it in Voice-Overs

Discover how you could actually begin using your speaking voice for commercials, films, videos and more! Learn the right way to go about entering the field by using a unique, outside the box way to cash in on what can be a lucrative full or part-time career in a business that you can handle on your own terms, on your own turf, in your own time, and with practically no overhead. Now is the best time to make this happen, as new companies are looking for new voices like never before. This exciting and fun class could be the game changer you’ve been looking for!

Instructor

Experienced instructors provided by Such A Voice.

Course Information

April 27, Monday, 6:30 pm to 8:30 pm, one evening
Dates/Time: Monday, 6:30 pm to 8:30 pm, one evening, 4/27
Location: Haverhill
Cost: $39
CRN: 258 Course Number: ESBD1144 Section: OWA

June 16, Tuesday, 6:30 pm to 8:30 pm, one evening
Dates/Time: Tuesday, 6:30pm to 8:30 pm, one evening, 6/16
Location: Haverhill
Cost: $39
CRN: 260 Course Number: ESBD1144 Section: OWB

Advertising on a Shoestring

Even if your small business has no advertising budget, there’s plenty you can do to get the word out about your business and what it has to offer!  This course will cover all sorts of inexpensive tactics like building your own website, blogging, social media, email blasts, press releases, networking, and more!  Students must have an account with Constant Contact (the basic, inexpensive plan is fine!) as well as Facebook and LinkedIn plus at least one photo suitable for business use.

Instructor

Cecilia Buckles, owner, Advertising That Works, an ad agency in Haverhill, MA  for over 25 years

Course Information

May 27 to June 17, Wednesday, 6:00 pm to 9:00 pm, 4 weeks
Dates/Time: Wednesday, 6:00 pm to 9:00 pm, 4 weeks, 5/27 to 6/17
Location: Haverhill
Cost: $225 + $10 capital fee
CRN: 169 Course Number: ESBD1147 Section: OWA

Small Business Development Center (SBDC)

Free business counseling is available to small and emerging businesses at NECC. Read More

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