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Business Planning, Marketing & Money Making Opportunities

Understanding Financial Statements  NEW!

Having a good accounting system to support your business is important, but a successful business owner must be able to understand, analyze and explain the financial information generated by that system.  Understanding the basics of your financial statements will allow you to track your business’s performance, identify actual or potential issues, and make critical financial decisions.  You will also gain knowledge how bankers, investors and others may evaluate your business.  We will review the basics of the balance sheet, the income statement, the statement of cash flows, and prepare simple projections for future financial performance.  Prior accounting knowledge is not required but may be helpful.

Instructor

Michael Tager, MBA, with extensive professional banking, business development, management and non-profit consulting experience

Course Information

September 26 to October 10, Thursday, 6:00 pm to 8:00 pm, 3 weeks
Dates/Times: Thursday, 6:00 pm to 8:00 pm, 3 weeks, 9/26 to 10/10
Location: Haverhill
Cost: $115 + $5 materials fee
CRN: 508 Course Number: ESBD1148 Section: OWA

The Entrepreneur’s Business Plan “Boot Camp”  NEW!

The successful entrepreneur begins with a terrific idea, but must then build a business plan to convert that idea into a workable plan of action.  Come to this dynamic, interactive workshop that will help you develop your vision into an executable, understandable business plan.  The Boot Camp will explore what makes the entrepreneur successful, how to turn a creative idea into a structured plan, and how to effectively present (or “pitch”) that plan to potential investors, advisors, employees and customers.  This workshop will be ideal whether you have an initial idea for a business or have actually launched a business but need to refine its execution.

Instructor

Michael Tager, MBA, with extensive professional banking, business development, management and non-profit consulting experience

Course Information

October 19, Saturday, 9:00 am to 12:00 pm, one day
Dates/Times: Saturday, 9:00 am to 12:00 pm, one day, 10/19
Location: Haverhill
Cost: $59
CRN: 509 Course Number: ESBD1149 Section: OWA

Planning for Retirement  NEW!

This introductory course is for participants who are generally 0-20 years away from retirement.  We will touch on all aspects, concerns and considerations for retirement.  Tools and resources will be provided.  Topics include: What does retirement mean to you?  Envisioning your lifestyle; Will you have enough to retire? Taking an inventory of retirement assets, including guidelines for Social Security; How do you ensure taking care of yourself and your loved ones?  Planning for individuals, couples and survivors.

Instructor

Lauren Laplante Rottman, financial representative with Modern Woodmen of America with 30 years’ experience as a business consultant and an MBA from Carnegie Mellon University

Course Information

September 12, Thursday, 6:00 pm to 8:30 pm, one evening
Dates/Times: Thursday, 6:00 pm to 8:30 pm, one day, 9/12
Location: Haverhill
Cost: $49
CRN: 510 Course Number: ESBD1150 Section: OWA

Branding and Growing Your Business with Social Media

This practical, hands-on, information-packed introductory course will teach you how to use social media to brand and grow your small to midsize business.  You will learn how to use Facebook, LinkedIn, Instagram and Twitter to stimulate interest in your company with the goal to build a social media presence aimed to your target demographic.  Content will be of interest to them so they will like you, trust you, want to know more about your business and, ultimately, want to do business with you.  Students must have an account (free!) with Facebook, LinkedIn, Twitter and Instagram and bring at least one photo to the first class suitable for a business posting.

Instructor

Cecilia Buckles, owner, Advertising That Works, an ad agency in Haverhill, MA for over 25 years

Course Information

September 4 to September 25, Wednesday, 6:00 pm to 9:00 pm, 4 weeks
Dates/Time: Wednesday, 6:00 pm to 9:00 pm, 4 weeks, 9/4 to 9/25
Location: Haverhill
Cost: $225 + $10 capital fee
CRN: 472 Course Number: ESBD1145 Section: OWB

Emailing and Blogging to Brand and Grow Your Business

Learn to use email and blogging to brand and grow your small to midsize business.  You’ll learn to set up a database in Constant Contact, create a template plus messages for customers and prospects, and schedule the email to stimulate interest in your company.  You’ll also learn to create a WordPress blog on your website, then learn to combine emails and social media to drive visitors to your blog and website.  Students must have accounts set up with Constant Contact (basic, inexpensive plan fine!) as well as Facebook and LinkedIn plus bring photo suitable for business to first class.

Instructor

Cecilia Buckles, owner, Advertising That Works, an ad agency in Haverhill, MA for over 25 years

Course Information

October 9 to October 30, Wednesday, 6:00 pm to 9:00 pm, 4 weeks
Dates/Time: Wednesday, 6:00 pm to 9:00 pm, 4 weeks, 10/9 to 10/30
Location: Haverhill
Cost: $225 + $10 capital fee
CRN: 473 Course Number: ESBD1146 Section: OWB

Advertising on a Shoestring

Even if your small business has no advertising budget, there’s plenty you can do to get the word out about your business and what it has to offer!  This course will cover all sorts of inexpensive tactics like building your own website, blogging, social media, email blasts, press releases, networking, and more!  Students must have an account with Constant Contact (the basic, inexpensive plan is fine!) as well as Facebook and LinkedIn plus at least one photo suitable for business use.

Instructor

Cecilia Buckles, owner, Advertising That Works, an ad agency in Haverhill, MA  for over 25 years

Course Information

November 13 to December 11 (no class 11/27), Wednesday, 6:00 pm to 9:00 pm, 4 weeks
Dates/Time: Wednesday, 6:00 pm to 9:00 pm, 4 weeks, 11/13 to 12/11 (no class 11/27)
Location: Haverhill
Cost: $225 + $10 capital fee
CRN: 474 Course Number: ESBD1147 Section: OWB

Starting an Online Sales Business: Is it for You?

The field of online retail sales continues to grow every year and much of it is driven by small and family run businesses. Explore what is involved with starting an online sales business, examine the necessary skills and strategies to sustain it and learn ways to avoid the pitfalls that inevitably arise along the path. With a focus on using eBay and Amazon platforms, you should emerge with a better sense of if this is right for you and if it is, how to best proceed.

Instructor

Linda Sanchez, with extensive experience as an instructor and runs a successful online business

Course Information

September 21, Saturday, 10:00 am to 4:00 pm, one day
Dates/Time: Saturday, 10:00 am to 4:00 pm, one day, 9/21
Location: Haverhill
Cost: $95
CRN: 512 Course Number: ESBD1143 Section: OWB

You’re on the Air! How to Make it in Voice-Overs

Discover how you could actually begin using your speaking voice for commercials, films, videos and more! Learn the right way to go about entering the field by using a unique, outside the box way to cash in on what can be a lucrative full or part-time career in a business that you can handle on your own terms, on your own turf, in your own time, and with practically no overhead. Now is the best time to make this happen, as new companies are looking for new voices like never before. This exciting and fun class could be the game changer you’ve been looking for!

Instructor

Justine Reiss, Brandeis Theater alum, she has worked as a voice-over casting director for over 20 years!  Her voice has been featured in numerous commercials for Starbucks, Toshiba, Mitsubishi, and most recently on the Walgreens’ RED NOSE DAY special.  She found her way into VO after success on stage, film and as a Disney Stunt Performer.

Course Information

September 28, Saturday, 10:00 am to 12:00 pm, one day
Dates/Time: Saturday, 10:00 am to 12:00 pm, one day, 9/28
Location: Haverhill
Cost: $39
CRN: 495 Course Number: ESBD1144 Section: OWB

November 13, Wednesday, 6:30 pm to 8:30 pm, one evening
Dates/Time: Wednesday, 6:30pm to 8:30 pm, one evening, 11/13
Location: Haverhill
Cost: $39
CRN: 496 Course Number: ESBD1144 Section: OWC

Small Business Development Center (SBDC)

Free business counseling is available to small and emerging businesses at NECC. Read More

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