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Business Planning, Marketing & Money Making Opportunities

Branding and Growing Your Business with Social Media  NEW!

This practical, hands-on, information-packed introductory course will teach you how to use social media to brand and grow your small to midsize business.  You will learn how to use Facebook, LinkedIn, Instagram and Twitter to stimulate interest in your company with the goal to build a social media presence aimed to your target demographic.  Content will be of interest to them so they will like you, trust you, want to know more about your business and, ultimately, want to do business with you.  Students must have an account (free!) with Facebook, LinkedIn, Twitter and Instagram and bring at least one photo to the first class suitable for a business posting.

Instructor

Cecilia Buckles, owner, Advertising That Works, an ad agency in Haverhill, MA for over 25 years

Course Information

March 20 to April 10, Wednesday, 6:00 pm to 9:00 pm, 4 weeks
Dates/Time: Wednesday, 6:00 pm to 9:00 pm, 4 weeks, 3/20 to 4/10
Location: Haverhill
Cost: $225 + $10 capital fee
CRN: 251 Course Number: ESBD1145 Section: OWA

Emailing and Blogging to Brand and Grow Your Business  NEW!

Learn to use email and blogging to brand and grow your small to midsize business.  You’ll learn to set up a database in Constant Contact, create a template plus messages for customers and prospects, and schedule the email to stimulate interest in your company.  You’ll also learn to create a WordPress blog on your website, then learn to combine emails and social media to drive visitors to your blog and website.  Students must have accounts set up with Constant Contact (basic, inexpensive plan fine!) as well as Facebook and LinkedIn plus bring photo suitable for business to first class.

Instructor

Cecilia Buckles, owner, Advertising That Works, an ad agency in Haverhill, MA for over 25 years

Course Information

April 24 to May 15, Wednesday, 6:00 pm to 9:00 pm, 4 weeks
Dates/Time: Wednesday, 6:00 pm to 9:00 pm, 4 weeks, 4/24 to 5/15
Location: Haverhill
Cost: $225 + $10 capital fee
CRN: 252 Course Number: ESBD1146 Section: OWA

Advertising on a Shoestring  NEW!

Even if your small business has no advertising budget, there’s plenty you can do to get the word out about your business and what it has to offer!  This course will cover all sorts of inexpensive tactics like building your own website, blogging, social media, email blasts, press releases, networking, and more!  Students must have an account with Constant Contact (the basic, inexpensive plan is fine!) as well as Facebook and LinkedIn plus at least one photo suitable for business use.

Instructor

Cecilia Buckles, owner, Advertising That Works, an ad agency in Haverhill, MA  for over 25 years

Course Information

May 29 to June 19, Wednesday, 6:00 pm to 9:00 pm, 4 weeks
Dates/Time: Wednesday, 6:00 pm to 9:00 pm, 4 weeks, 5/29 to 6/19
Location: Haverhill
Cost: $225 + $10 capital fee
CRN: 253 Course Number: ESBD1147 Section: OWA

Starting an Online Sales Business: Is it for You?

The field of online retail sales continues to grow every year and much of it is driven by small and family run businesses. Explore what is involved with starting an online sales business, examine the necessary skills and strategies to sustain it and learn ways to avoid the pitfalls that inevitably arise along the path. With a focus on using eBay and Amazon platforms, you should emerge with a better sense of if this is right for you and if it is, how to best proceed.

Instructor

Linda Sanchez, with extensive experience as an instructor and runs a successful online business

Course Information

March 13 to March 27, Wednesday, 6:00 pm to 8:30 pm, 3 weeks
Dates/Time: Wednesday, 6:00 pm to 8:30 pm, 3 weeks, 3/13 to 3/27
Location:Haverhill
Cost: $149
CRN: 146 Course Number: ESBD1143 Section: OWA

You’re on the Air! How to Make it in Voice-Overs

Discover how you could actually begin using your speaking voice for commercials, films, videos and more! Learn the right way to go about entering the field by using a unique, outside the box way to cash in on what can be a lucrative full or part-time career in a business that you can handle on your own terms, on your own turf, in your own time, and with practically no overhead. Now is the best time to make this happen, as new companies are looking for new voices like never before. This exciting and fun class could be the game changer you’ve been looking for!

Instructor

Justine Reiss, Brandeis Theater alum, she has worked as a voice-over casting director for over 20 years!  Her voice has been featured in numerous commercials for Starbucks, Toshiba, Mitsubishi, and most recently on the Walgreens’ RED NOSE DAY special.  She found her way into VO after success on stage, film and as a Disney Stunt Performer.

Course Information

April 13, Saturday, 10:00 am to 12:00 pm, one day
Dates/Time: Saturday, 10:00 am to 12:00 pm, one day, 4/13
Location:Haverhill
Cost: $39
CRN: 127 Course Number: ESBD1144 Section: OWA

Small Business Development Center (SBDC)

Free business counseling is available to small and emerging businesses at NECC. Read More

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