Meeting & Event Planning
Meeting & Event Planning Certificate Program
Develop the skills, techniques and know-how to plan stellar events in this lively, hands-on practical program! Whether planning a nonprofit’s fundraiser, a gallery opening, convention, corporate annual meeting, a wedding or special social event, you’ll learn the steps necessary to plan a winning event from start to finish without the need for crisis management. Those interested in a career in meeting or event planning will find this program helpful in getting started in the industry; those with some experience will be exposed to new ideas and ways of thinking about events. Completion of all seven modules required to earn the certificate of completion.
Meeting & Event Planning Courses
Principles of Meeting & Event Management
Provides an overview of the various components of negotiations, creating and managing timelines, set-up, audio-visual, food and beverage, onsite management, evaluation, and event follow-up.
The Business of Weddings & Social Events
Explore what it’s like to plan and manage weddings and social events, including meeting with clients, working with vendors and sites, timelines, budgets, and onsite coordination.
Catering Design & Management
Explore the food and beverage side of event planning. Topics include menu development and planning, packages, service styles and event flow, and the logistics of off-site catering management.
Corporate Event Planning
Focuses on the corporate sector of meeting and event planning. Topics include program development, coordinating speaker logistics, travel, site selection, registration, and on-site management.
Event Sales & Marketing
Marketing the event to its audience and stakeholders is essential to success. This course will examine the various marketing methods and apply them to the event profession as part of an overall marketing plan. Advertising, public relations, media placement and internet marketing are discussed.
Financial Planning & Legal Studies for the Event Planner
Covers the basics of financial management for events and familiarizes you with the legal issues surrounding the industry, including budgeting, profit and loss, contracts, insurance, and liability issues.
The Business of Being an Event Planner
Determine what’s involved in starting and operating your own event planning business and the ins and outs of working as an event planner, as well as self-marketing and making the pitch (proposal writing).