Business and Marketing
Courses to help your business grow!
Branding and Growing Your Business with Social Media
This practical, hands-on, information-packed introductory course will teach you how to use social media to brand and grow your small to midsize business. You will learn how to us Facebook, LinkedIn, Instagram and Twitter to stimulate interest in your company with the goal to build a social media presence aimed to your target demographic. Content will be of interest to them so they will like you, trust, you, want to know more about your business and, ultimately, want to do business with you. Students must have an account (free!) with Facebook, LinkedIn, Twitter and Instagram and bring at least one photo to the first class suitable for a business posting.
Instructor: Cecilia Buckles, owner, Advertising That Works, an ad agency in Haverhill, MA for over 25 years
Emailing and Blogging to Brand and Grow Your Business
Learn to use email and blogging to brand and grow your small to midsize business. You’ll learn to set up a database in Constant Contact, create a template plus messages for customers and prospects, and schedule the email to stimulate interest in your company. You’ll also learn to create a WordPress blog on your website, then learn to combine emails and social media to drive visitors to your blog and website. Students must have accounts set up with Constant Contact (basic, inexpensive plan fine!) as well as Facebook and LinkedIn plus bring photo suitable for business to first class.
Instructor: Cecilia, (see above for bio)
Advertising on a Shoestring
Even if your small business has no advertising budget, there’s plenty you can do to get the word out about your business and what it has to offer! This course will cover all sorts of inexpensive tactics like building your own website, blogging, social media, email blasts, press releases, networking, and more! Students must have an account with Constant Contact (the basic, inexpensive plan is fine!) as well as Facebook and LinkedIn plus at least one photo suitable for business use.
Instructor: Cecilia Buckles, (see above for bio)